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		� 
		Electro Voice 
		Phenomena: 
		The Perennial Flaw 
		�  
		
		 
		Following the release of the second 
		�White Noise� film this month, PSI�s Dave Wood takes a look at the 
		problem that has dogged electro voice phenomena (EVP) research from at 
		least the 1960s to the present day. 
		� 
		Most paranormal researchers are now familiar with the idea of �image 
		recognition� or �pareidolia�. This idea that ambiguous visual 
		information is rescrambled by the brain and interpreted in a way 
		meaningful to the observer is common, applied to everything from seeing 
		the Virgin Mary on a piece of popcorn to seeing a face inside an orb.
 
		However the less applied idea is that this interpretation of unusual 
		information can apply equally well to our interpretation of noises and 
		voices. Most of us know this on a basic level, from the interpretation 
		of normal �creaks� as footsteps to a wailing fox interpreted as a 
		screaming woman.
 
		At some point most electro voice phenomena research involves the 
		necessary step of having impartial people verify whether the voice 
		you�ve caught is really a voice. Typically the researcher tells his 
		colleagues what the voice �says� and asks if he or she agrees � often 
		they do.
 
		This unscientific method was employed by Raudive and continues to be 
		surprisingly widespread today. And just what�s wrong with that, you 
		might ask?
 
		Many EVP �voices� seem fairly indistinct, hence the need for 
		verification in the first place. Telling someone what you have heard 
		breaks a cardinal rule of impartial verification. If faced with a noise 
		one doesn�t understand, one is bound to make sense of it in terms of 
		what we�ve been told.
 
		The answer is simple enough, play your EVP �voice� to as many detached 
		people as possible and let them make up their own mind. When all EVP 
		researchers begin to do this and present their �failures� as well as 
		their �successes� we might start to get to the bottom of the phenomena.
 
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